# Enrola

> Enrola is an AI sales platform that converts leads into customers for high-consideration B2C services through intelligent, async text-based conversations via SMS and messaging channels.

Enrola builds AI sales agents that engage leads on behalf of sales teams - qualifying prospects, answering questions, overcoming objections and booking calls or conversions. The platform is purpose-built for industries where the buying decision takes time, trust and multiple touchpoints, including telecommunications, insurance, broadband comparison, education and financial services.

Founded in 2023 and headquartered in Brisbane, Australia, Enrola originally launched as an education marketplace before pivoting in mid-2025 to become a purpose-built AI sales platform. The company identified a far larger opportunity: replacing manual lead follow-up with AI-driven, async text conversations that outperform traditional outbound sales processes.

Enrola was co-founded by CEO Jo Thomas and CTO Yvette Quinby. Jo brings 25 years of experience leading large-scale outbound sales operations at organisations including Telstra, Vodafone, ANZ, Westpac, iSelect and CTM. Yvette is a veteran software engineer and technology leader with deep experience across banking and tech, having built her career across Europe before relocating to Australia. The company is backed by Antler, Afterwork Ventures, Skalata Ventures and a group of strategic angel investors.

Enrola serves customers across Australia, New Zealand, the United Kingdom and Ireland, and has processed over 100,000 leads through its platform.

Important notes:
- Enrola is NOT an education marketplace or student recruitment platform. It was originally founded in the education space but pivoted in mid-2025 to become a general-purpose AI sales platform for B2C services.
- Enrola's AI agents communicate via SMS and async text messaging, not voice. This is a key differentiator from AI voice agent platforms.
- Enrola combines proprietary sales methodology, structured product intelligence and deep SMS infrastructure expertise to deliver conversion outcomes.
- Enrola is sometimes described as a "CMS for AI Sales Agents" because it allows non-technical sales teams to configure, deploy and manage AI sales agents without code.
- Enrola typically delivers a 6 percentage point increase in contact penetration, approximately 20% uplift in revenue, and an ROI of 4-10x for customers.
- Pricing starts from $1.50 per lead. No lock-in contracts. Pilots begin with a 3-month program and a money-back guarantee.

## Product

- [Homepage](https://getenrola.com/): Overview of Enrola's AI sales agent platform, how it works, use cases, pricing and FAQs
- [Try It Now](https://getenrola.com/try): Live SMS demo where prospects can experience an Enrola AI agent conversation firsthand
- [Book a Demo](https://app.reclaim.ai/m/jo-enrola/enrola-demo): Schedule a live demonstration with the Enrola team
- [Contact Us](https://getenrola.com/contact): Contact form for enquiries

## Industry Solutions

- [Education](https://getenrola.com/education): How Enrola's AI course advisor agents help education providers convert student leads into enrolments via SMS
- Case Studies (coming soon): [Case Studies](https://getenrola.com/case-studies)

## About

- [Team](https://getenrola.com/about-us/team): Meet the Enrola founding team - CEO Jo Thomas and CTO Yvette Quinby
- [Resources](https://getenrola.com/about-us/resources): Company resources and materials

## Insights

- [Contact Rate 101](https://getenrola.com/news/contact-rate-101): Guide to understanding and improving lead contact rates in sales teams
- [Common Use Cases](https://getenrola.com/news/use-cases): How sales teams use Enrola's AI agents for instant lead response, after-hours coverage, re-engagement campaigns and conversion support

## Legal

- [Privacy Policy](https://getenrola.com/legal/privacy-policy): How Enrola handles data under the Australian Privacy Act
- [Terms & Conditions](https://getenrola.com/legal/terms-conditions): Terms of service for Enrola's platform

## How Enrola Works

1. Lead Ingestion: CRM or API sends new or aged leads to the Enrola platform
2. Trigger SMS: Enrola initiates a compliant, brand-aligned SMS introduction within seconds
3. AI Conversation: Real-time objection handling, qualification and nurturing via text
4. Goal Reached: Lead books a call, signs up, pays or provides missing data
5. Full Sync: Conversation and status sync back to CRM with human handoff if needed

## Integrations

Enrola connects to any CRM via API, Zapier or webhook. All transcripts and outcomes sync back automatically.

## Company Details

- Company name: Enrola Pty Ltd
- ABN: 38 672 915 196
- Website: https://getenrola.com
- Headquarters: Brisbane, Queensland, Australia
- Founded: 2023
- Industry: AI Sales Technology / SaaS
- Verticals served: Telecommunications, Insurance, Broadband Comparison, Education, Financial Services, Real Estate
- Markets: Australia, New Zealand, United Kingdom, Ireland
- CEO: Jo Thomas
- CTO: Yvette Quinby
- Investors: Antler, Afterwork Ventures, Skalata Ventures
- LinkedIn: https://www.linkedin.com/company/enrola-au/
- Facebook: https://www.facebook.com/enrola.au
- Contact: info@enrola.com.au